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Launchpad Lab

The Launchpad Lab transforms talented creators into successful entrepreneurs. Through personalized mentorship from industry veterans, hands-on skill-building workshops, and access to a diverse creative community, you'll gain the practical knowledge needed to build a sustainable creative business. Our program connects you directly with accomplished professionals who are invested in your success and provides real-world strategies you can implement immediately.

Explore our curriculum below to see how we'll help you navigate the business side of creativity.

Course Structure

Month 1 Remember Who You Are

You don’t start with a product. You start with a question:
What are you here to say?

Week 1 — Identity Architecture

Week 2 — Audience Mapping

Week 3 — Business Model Alchemy

Week 4 — Brand Story Lab

  • Deconstruct your creative journey

  • Identify your deep themes and narrative threads

  • Map your zones of genius (what you do better than 99%)

  • Tool: Creative Identity Canvas

  • Define who you serve emotionally, not demographiquement

  • Pain points vs. aspirational triggers

  • Learn to articulate value from a place of truth

  • Tool: Empathy Blueprint + Message Matrix

  • Explore 6 creative business archetypes (studio, collective, boutique, school, hybrid, IP hub)

  • Build your offer stack (core, gateway, premium)

  • Map your revenue flywheel

  • Tool: Offer System Canvas

  • Clarify your "why", your myth, and your promise

  • Align voice, visuals and values

  • Design a brand narrative that becomes your sales engine

  • Tool: Signature Story Framework

Month 2 — Build the System 

Week 5 — Visibility System

Week 6 — Sales as Story

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Week 8 — Operations & Workflow

Week 7 — Financial Clarity

  • Choose your primary visibility lane (email, podcast, partnership, editorial, etc.)

  • Build a 90-day visibility map rooted in your natural energy

  • Start growing without performing

  • Tool: Visibility Ecosystem Map

  • Design your sales funnel with high empathy and zero cringe

  • Build your outreach strategy (DMs, pitches, referrals)

  • Pricing psychology for creatives (charging for outcomes, not hours)

  • Tool: Aligned Sales Sequence + Pricing Calculator

  • Break down revenue goals by offer and conversion

  • Track money in a way that fuels, not drains

  • Handle taxes, invoices, and contracts with simplicity

  • Tool: Creative Cashflow Dashboard (template)

  • Create your weekly operating rhythm

  • Automate what drains you (bookings, emails, onboarding)

  • Delegate like a creative director, not a martyr

  • Tool: Solo Studio Ops System

Month 3 — Scale the Essence.

You don’t need to be everywhere.

​Week 9 — Scale with Intention

Week 10 — Build a Real Community

Week 11 — Mindset, Leadership, Legacy

Week 12 — Launch & Integration

  • Decide what to scale (audience, offers, products, collaborations)

  • Explore licensing, teaching, publishing, or team-building

  • Avoid false scale traps (growth without depth)

  • Tool: Scalable Growth Roadmap

  • From followers to fans to co-creators

  • Community design as a business asset

  • Retention rituals, shared language, culture building

  • Tool: Audience Archetype Map + Community Stack

  • Psychological traps of visibility and success

  • Build inner infrastructure (rituals, self-talk, decision clarity)

  • Define your creative philosophy as a compass for the next 10 years

  • Tool: Legacy Letter + Founder’s Manifesto

  • Present your creative business model + story

  • Live feedback from mentors & peers

  • Integration ritual: plan the next 90 days

  • Tool: Personal Launch Deck + Accountability Bridge

DELIVERABLES YOU LEAVE WITH

  • Your full business model + offer system

  • A clear brand narrative and audience map

  • A personalized visibility + sales funnel

  • Financial tracker + pricing strategy

  • A launch-ready offer with marketing tools

  • A powerful network of aligned creatives

Become a Part of Artist Lab

We’re opening our doors to a new wave of creators, and we’d love for you to be part of it. Spaces are limited, so if you’re thinking about applying, now’s the perfect time. Don’t miss the chance to join a community where your ideas can truly take flight.

 We can’t wait to meet you!

Image by RhondaK Native Florida Folk Artist

Application Form 

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